This week was kind of a slow news week. Most of the telecom world has been focused on President-Elect Obama’s plans for broadband stimulus and the continuing bad economic news from providers, programmers and manufacturers.
- Yes, there’ still even more layoffs and bad economic news. Level 3 is planning to cut about 8% of its workforce and Brightcove is looking at a 15% reduction in headcount. DirecTV has also implemented a hiring freeze, usually a first step before issuing pink slips. Multichannel has a good roundup of layoffs throughout the industry totalling over 15,000 employees. With the tough times, providers are looking at cutting perks for subscribers, raising rates or agressively pushing bundles. While ad spending is going to worsen overall, cable may already be over the hump. There’s still good opportunities for small and growing companies to pick up top talent on the cheap and move quickly to outmaneuver larger rivals by taking advantage of their sagging bottom lines.
- Qwest is planning to keep spending flat in 2009 which could mean a halt to construction of its FTTN network. There’s a lot of concern that Qwest won’t be able to meet its 2010 debt obligations which has investors seriously spooked. If Qwest does halt or slow FTTN deployments, it could mean that Comcast will make similar cuts to DOCSIS 3.0 rollouts in shared markets as they get bloodied in FIOS territories. Fiber projects like UTOPIA can capitalize on these stalled rollouts to snap up more customers. Part of Qwest’s problems could be related to its tendency to litigate and legislate its way to success rather than offering compelling products. Its shenanigans have recently gotten it sued by a CLEC in New Mexico.
- There’s still ways to survive the tough times by focusing on business services and localizing your product offerings. Also be aware that customers are looking for a good deal and have no problem asking you to cut their bill. It’s often worth it to take a hit on your profit margin in order to keep the customer. Comcast regularly offers a 6-month promo rate to retain customers.
- Speed matters. Comcast has rolled out DOCSIS 3.0 in a handful of markets, CableVision is getting ready to do the same and across the pond, Virgin is getting 50Mbps into the hot little hands of subscribers tomorrow. Good thing, too: subscribers have a need for speed. It’s not just the last mile either. Satellite is getting a big bump with a 100Gbps satellite to be launched in 2-3 years and Ciena has shown off a 100Gbps fiber connection on a single wavelength.
- Wireless also matters… kinda. Verizon is going to make a push to have the first LTE markets ready for service by next year, no doubt spurred on by the Clearwire WiMax juggernaut. It’s mostly a marketing ploy, though it could end up being a very effective one. Clearwire is already facing substantial hurdles and it’s probably safe to assume that even cash-rich Verizon won’t have a solid product for several more years. There’s also the problem of transport from the towers, an area where UTOPIA can shine. In other wireless news, AT&T is planning to stream satellite TV to cars and trucks, yet another move beyond the triple play. Augmenting a wired infrastructure with wireless offerings such as this is going to be critical in the future to increase revenue streams and keep bundled customers, especially if they don’t blend in.
- Obama’s plans to allocate a substantive chunk of any stimulus package for broadband is being called a “Broadband New Deal”. The real question is how much of any package will be allocated to broadband and how it will be administered. Obama’s plan is to give states “use it or lose it” grants and let them best figure out how to spend the money. If additional conditions aren’t attached to the grants and vigorously enforced, we could just get a repeat of the Telecommunications Act of 1996. It will be very important that providers start now to get their political ducks in a row and line up for some of the cash.
- Add Congress to the list of people who are miffed at the FCC under Kevin Martin. The House released a 110-page report slamming his management of the agency and calling for substantive change. With the White House changing hands in 6 weeks, I don’t think that’s going to be much of a problem. Given Obama’s legit technology chops, I’m optimistic that the new FCC head will do a better job.
- Even though households with HD sets have doubled since 2007, only a quarter of homes are using the latest technology. With converter boxes and subscription services that don’t require a new set, plenty of consumers are content to keep using what they have, especially during a pinch. Your standard-definition packages will still be relevant for some time to come.
- Speaking of content, you’d better learn how to play nice with local broadcasters. There’s a lot of instances of over-the-air stations flexing their muscle against cable over retransmission issues. CableOne and Dish have both ended up dropping local channels when they couldn’t reach agreements on fees and Lafayette’s fiber networkfound itself in the same kind of squabbles.
- Online video is still booming. Netflix is now streaming to TiVo, AppleTV and Linux PCs while YouTube has added a Watch in HD option to all of its videos, I recommend checking out v where you can get free fcp transitions for your videos. . Hulu also managed to explode to 24 million viewers in October though Google properties still own the online video market. Even the NFL is starting to get a clue with a $20 season pass to watch games in HD after they air. Smart providers will want to focus on delivering products to their customers that bridge the gap between PC and TV since there’s no content provider to pay and the possibility of a strike from the actors guild could put new shows on ice. ZvBox already does it, though you’ll need to find something that lacks its hefty $500 price tag.